Advertise to Kolkata's used-car buyers
Rathika is free for buyers, sellers and dealers: no listing fees, no commissions, no subscriptions. Clearly labelled sponsored placements are how it pays its way.
Rate card
Prices as shown. Any applicable tax is shown before you pay. Prices may change; the price you see when you submit is the price you pay if approved.
| Placement | Where it appears | Runs for | Price |
|---|---|---|---|
| Auction promotionShown as “Promoted” · promotes your auction | Promoted auction at the top of the auctions page | Until the auction ends (up to 30 days) | ₹999 |
| Featured dealer – 30 daysShown as “Promoted” · promotes your dealership | Featured dealer on the dealers page | 30 days | ₹2,499 |
| Homepage banner – 7 daysShown as “Sponsored” · your banner | Banner at the top of the home page | 7 days | ₹5,000 |
| Homepage banner – 30 daysShown as “Sponsored” · your banner | Banner at the top of the home page | 30 days | ₹15,000 |
| Search promotion – 30 daysShown as “Sponsored” · your banner | Banner above search results | 30 days | ₹1,999 |
| Service banner – 30 daysShown as “Sponsored” · your banner | Banner on service pages (documentation, insurance, services) | 30 days | ₹3,999 |
| Sponsored vehicle – 7 daysShown as “Sponsored” · promotes your car | Sponsored car above search results | 7 days | ₹499 |
| Sponsored vehicle – 30 daysShown as “Sponsored” · promotes your car | Sponsored car above search results | 30 days | ₹1,499 |
How it works
- 1Set up your advertiser profile. Business name, contact and (optionally) GSTIN for your invoice.
- 2Choose a placement and build the campaign. Pick where you'd like to appear, your dates and who should see it. Promote your own car, dealership or auction, or upload a banner.
- 3We review it. A person checks the banner and link before anything is charged. If something needs changing we tell you why.
- 4Pay to go live. Once approved you pay for exactly the price shown. Your campaign runs for the full time you bought, from the day it goes live.
- 5Follow the results. See impressions, clicks and click-through rate for each campaign, and download your invoice.
How advertising works on Rathika
Always labelled
Every paid placement says Sponsored or Promoted. Sponsored cars appear in their own labelled block above search results and never change the order of the regular results.
Advertising can't buy trust
Verification badges come only from our manual reviews. Paying for a placement doesn't add, change or hide a badge, and doesn't affect ratings or reviews.
Payments
Advertising purchases are paid through Dodo Payments or, if online checkout isn't available, against an invoice. Payments are only for advertising. Rathika never collects payment for a car, a bid deposit or any other transaction between buyers and sellers.
Reporting
Impressions count when an ad has been mostly on screen for a second, once per visitor per half hour, and not for bots. Clicks are counted once per visitor. Numbers are indicative, not an audited measurement.
Advertising rules
- • Be honest. No misleading prices, offers or claims, and nothing unlawful.
- • Don't say a car or business is verified, inspected or approved by Rathika unless it genuinely is. Our badges can't be bought, and a sponsored car shows exactly the verification it really has.
- • No guaranteed finance, insurance or “no paperwork” claims, and no claims that Rathika holds or guarantees payments.
- • Banners must link to a page you control, over https. We may ask you to change a banner or link, and we can pause or end a campaign that breaks these rules.
- • You can only promote cars, dealerships and auctions that are yours.